Last updated: March 2026
Welcome to GoGoMicrobiome (“we”, “us”, or “our”), operated at gogomicrobiome.com. We are committed to protecting your personal data and your right to privacy. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, use our tools, or interact with our apps.
Please read this policy carefully. If you do not agree with the terms described here, please discontinue use of our services.
GoGoMicrobiome is a health and wellness information platform focused on gut microbiome science, IBS management, and digestive health. We provide educational content, self-assessment tools, symptom trackers, and interactive apps designed to help users better understand and manage their gut health.
Data Controller: GoGoMicrobiome
Website: https://gogomicrobiome.com
Contact: https://gogomicrobiome.com/about/contact/
When you interact with our website or tools, you may voluntarily provide:
When you visit gogomicrobiome.com, we automatically collect certain technical information through cookies and analytics tools, including:
This data is collected through cookies and similar tracking technologies. Please refer to our Cookie Policy for full details.
We operate two interactive apps — the Gut Health Assessment (microbiome-test.html) and the Daily Microbiome Tracker (microbiome-tracker-app.html). Both apps use Google Analytics 4 to collect behavioural and engagement data only. The precise events collected are described in Section 4 below.
What is never collected from the apps: The actual values you enter — including mood scores, energy levels, stress ratings, symptom names, Bristol Stool scores, plant variety names, notes, or any other health-related inputs — are never transmitted to Google Analytics or any other third party. All such data is stored exclusively on your device using your browser’s local storage and never leaves your device.
We use the data we collect for the following purposes and on the following legal bases under the General Data Protection Regulation (GDPR) and applicable data protection laws:
| Purpose | Legal Basis |
|---|---|
| To deliver and improve our website and tools | Legitimate interest |
| To respond to your enquiries via the contact form | Contractual necessity / Legitimate interest |
| To send you our newsletter (if subscribed) | Consent |
| To provide functionality of interactive tools and apps (symptom trackers, food diary, assessments) | Consent / Legitimate interest |
| To analyse app engagement patterns via custom GA4 events (see Section 4) | Consent (via cookie banner) |
| To analyse website performance and user behaviour (analytics) | Consent (via cookie banner) / Legitimate interest |
| To comply with legal obligations | Legal obligation |
We do not use your health data for advertising, profiling, or sell it to any third party.
In the interest of full transparency, we disclose every analytics event our apps send to Google Analytics 4, subject to your cookie consent. No event ever includes your health data or personal information.
This app fires up to 9 custom events to Google Analytics 4 (property G-51Q8D7JSH2):
| Event Name | When It Fires | Data Sent to GA4 |
|---|---|---|
quiz_start | User clicks “Begin” | Anonymous session ID, timestamp |
question_viewed | Each question loads | Question index, category, topic area |
question_answered | User selects an answer | Question index, which option chosen (A/B/C/D), score value of that option, time spent on the question |
question_back | User navigates backwards | Which question they navigated away from |
quiz_completed | Results screen loads | Total score, 4 area sub-scores, score tier label, total time taken, average time per question |
weakest_area_identified | With quiz completion | Which of the 4 health areas scored lowest |
score_bucket | With quiz completion | Score range bracket (e.g. 0–9, 10–19) for histogram analysis |
quiz_abandoned | User leaves before completing | Last question seen, furthest question reached, progress percentage, time elapsed |
quiz_restart | User retakes the assessment | Link to previous anonymous session |
Note on scores: Score values sent to GA4 are numerical values derived from your answer selections (e.g. option A = 3 points). They are aggregate totals used to understand score distribution across all users. They cannot be linked to your identity.
This app fires up to 20 custom events to Google Analytics 4, all strictly gated behind your cookie consent via Google Consent Mode v2:
| Event Category | Events | Data Sent to GA4 |
|---|---|---|
| Session | ggm_session_start, ggm_session_end | Session duration, total interaction count, whether user is returning (boolean only) |
| Navigation | ggm_view_switch, ggm_view_dwell, ggm_insight_tab, ggm_calendar_nav, ggm_day_select, ggm_scroll_depth | Which view was selected, time spent in each view, scroll depth percentage |
| Feature engagement | ggm_bristol_used, ggm_symptom_toggle, ggm_slider_adjust, ggm_counter_adjust, ggm_habit_toggle, ggm_plant_add, ggm_plant_remove, ggm_notes_used | Which feature was used; for sliders: which slider type (e.g. “mood”, “energy”) but never the slider value; for symptoms: count only, not which symptoms; for plants: count only, not which plants; for notes: boolean (used/not used), never content |
| Entry saves | ggm_entry_save | Completeness percentage of the day’s entry, number of fields used, boolean flags per section (true/false only) — never actual scores, symptom names, or health values |
| Data export | ggm_export | Timestamp of export action only |
Both apps implement Google Consent Mode v2, which means:
Some of the data you voluntarily enter into our tools (e.g. symptoms, stool type, dietary habits) may constitute health data under GDPR Article 9, which is a special category of personal data requiring enhanced protection.
By actively entering this data into our tools, you provide explicit consent for us to process it solely for the purpose of generating your personal results within that tool. We implement the following safeguards:
We do not sell your personal data. We may share limited data with trusted third-party service providers who help us operate the website, under strict data processing agreements:
All third-party processors we use are required to handle your data in compliance with GDPR and applicable data protection laws. We will disclose your data if required to do so by law or in response to valid legal processes.
Some of our service providers, including Google Analytics, may process your data outside the European Economic Area (EEA). Where this is the case, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or we use providers who are certified under equivalent frameworks. Google LLC participates in the EU–US Data Privacy Framework.
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy:
If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights regarding your personal data:
To exercise any of these rights, please contact us via our contact page. We will respond within 30 days.
We use cookies and similar tracking technologies on this website. For a full explanation of what cookies we use, their purpose, and how to manage your preferences, please read our Cookie Policy.
GoGoMicrobiome is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
The information provided on GoGoMicrobiome is for general educational and informational purposes only. It does not constitute medical advice, diagnosis, or treatment. Always consult a qualified healthcare professional before making changes to your diet, health routine, or treatment plan. The processing of health-related inputs in our tools is not a substitute for professional medical consultation.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include SSL encryption, secure hosting, and restricted access to personal data. Our apps are additionally designed so that health data never leaves your device. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Our website may contain links to external websites. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policy of every website you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of the website after any changes constitutes your acceptance of the revised policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please get in touch:
GoGoMicrobiome
Website: https://gogomicrobiome.com
Contact form: https://gogomicrobiome.com/about/contact/
We take privacy seriously and will do our best to address your concerns promptly and transparently.